One great way to prepare for retirement is to either expand your current business or to build a new income stream online. I’ve had a profile on Twitter for over two years, but never thought of it as particularly useful. Then I received some great training which completely changed my point of view. Twitter can dramatically expand your marketing reach and help find targeted leads who really want what your business has to offer.
Expanding Your Marketing Reach
Three weeks ago, I would have been a hard-nosed skeptic. After all, it took me about two years to reach 250 followers on Twitter. On the other hand, I did see that some folks on Twitter had followings of thousands and even millions.
But don’t you have to be a celebrity to gather a large following like that? Well, I’m no celebrity. (I know; neither do I have hundreds of thousands of followers.) However, three weeks after the training, I’ve reached over 3000 on one Twitter profile and over 2500 on another. You might well do better!
Growing a following need not be left to chance. It’s a process, and there are clearly defined steps along the way.
Finding Targeted Leads
I used to think of Twitter as just spamming the world with 140 character messages that most people couldn’t care less about. But what if you could direct those 140 character posts directly to those who ARE interested? That’s what targeting is all about.
First, you want to grow a targeted following. Think about the people you are trying to market yourself to. Are you looking for baby-boomers, single mothers, entrepreneurs, teachers, men under 35, etc.? Knowing your target market is the first step, and then specifically targeting them when recruiting new followers will increase your success.
Next, you follow people within that demographic; they, in turn, self-select. If they see value in your tweets, they follow back; but they won’t follow you back unless they see value in doing so.
Another way you target is by using hashtags. Hashtags have been a new thing for me, and my explanation will be quite basic. Think of hashtags as a keyword or idea that sums up your post or profile. For instance, if you are a shoe salesman, you might use a hashtag of #greatshoes or #comfortforyourfeet.
Hashtags all start with the # sign. I used to know that as the number symbol, the sharp sign in music notation, or the pound sign. Now, the Twitter generation know it most widely as the hashtag symbol.
Hashtags help Twitter determine who should see your tweets. That is, your tweets may be seen not only by your followers, but also by people who have indicated an interest in what you have to offer.
Clear, Easy to Follow Instructions
The training I discovered provides clear, easy to follow instructions that will help you to:
Build your Twitter header and bio. The key here is that people do business with people that they know, like, and trust. So, you want to introduce yourself in a way that helps others to know, like, and trust you.
Find the key influencers in your niche. For example, what if your niche is related to baseball and you happened to find out that @MajorLeagueBall had 2 million followers? Then, you’d like to build a relationship with @MajorLeagueBall. Or, to take it a step farther, you’d like to find out who those followers are and build a relationship with them!
Understand who (and how) to follow and unfollow. That is, if you’re using Twitter for business, you want to strategically follow certain people most likely to be interested in what you offer. Since Twitter has rules limiting the number you can follow at a time, you will also want to unfollow those who are not interested.
Develop engagement or build a relationship with your followers. You can build a relationship on Twitter by liking other people’s tweets, commenting publicly on their tweets, retweeting their tweets, or sending them a direct message.
So, for example, if someone decides to follow you, it would be appropriate to send them an appropriate message thanking them and welcoming them to your following.
Know what to tweet. What will keep your followers’ interest? What will drive them away? For example, if your tweets are just a bunch of sales pitches, your audience will quickly lose interest. To build an engaged following, you need to provide content of real interest and value to them.
Try It Yourself!
Used wisely, Twitter can dramatically expand your marketing reach and help find targeted leads who really want what you have to offer. Of course, the best way to understand is to try it out for yourself. So, for a limited time, I’ve received permission to offer this 1 hour 20 minute video presentation of Twitter training absolutely free. If this sounds helpful to you, just click the button below.
Please leave your comments below, and I will be happy to respond. If you find the training helpful, I’d also encourage you to invite your friends and colleagues using the share buttons.