When I first considered affiliate marketing, I wondered how to find products to sell online. I have discovered there are more opportunities than I could have imagined.
What Is Your Passion?
Are you wondering what to sell online? Rather than looking for a product to sell, I suggest you begin with what you enjoy. If you have a passion or a hobby, that may well suggest for you some things to sell online. For example, if you are a gamer, you could sell PC games online. An artist might sell paintings online. A coin collector might sell coins online. You could sell CDs online, sell DVDs online, or sell clothes online.
It’s often helpful to limit your scope even further, focusing on a particular market niche. For example, instead of selling ‘clothes,’ you might focus on baby clothes, women’s shoes, or men’s athletic clothing.
Basic Types of Online Marketing
Next, let’s consider a few basic options.
- You might sell a digital product (such as software, courses, or e-books) which may be delivered immediately online.
- You might sell a physical product, something that needs to be shipped. If you sell a physical product, you might carry an inventory (either producing the product yourself or purchasing in bulk) and ship products yourself.
- Or, you may choose to work with a wholesaler willing to dropship for you. That is, you essentially buy the product from them as orders come in, but direct the wholesaler to dropship the order direct to your customer. For either of the above, you set your own price and profit margin based on your costs and perhaps your contract with the wholesaler.
- Another option is to work on a commission basis as an affiliate marketer. As an affiliate, you direct customers to an order page from which they place their order, and a unique tracking code is used to credit the appropriate commission to your account.
Finding Affiliate Programs
My focus now will be finding affiliate programs which fit your marketing niche. Affiliate programs are available for both digital products and physical products. The easiest way to find them is to search online.
Step 1) Make a list of possible products to sell based on your hobby or passion. For example, if your interest is nutrition, perhaps you would list: nutritional supplements, cookbooks, cooking classes, whey protein, organic produce, and whole grains.
Step 2) Search on terms such as “affiliate program nutritional supplements,” combining each of your prospective products with the term “affiliate program.” Keep a list of the programs you discover, the products they offer, the commission you could earn, etc.
Step 3) Evaluate the options you find, considering which offer the best products, have the best reviews, offer the best support, and/or pay the best commission for your efforts.
Once you have found the product(s) you wish to sell online, you will need to set up a website, develop traffic to your site, create a relationship with prospective customers, close sales, deliver products, and provide support just as you would marketing offline. However, by finding the products you wish to sell online, you’ve already accomplished your first major step.
Please share your questions or comments. I look forward to hearing from you.